In a time when regulators are revamping energy rate plans to try and create new behaviors needed for a clean energy future, how might we help users understand their rate plan options and drive new behaviors?
Launch Date: Jan 2017
Product Team: Aaron Otani, Leslie Zacharkow, Ryan Irwin
Role: Lead UX Designer
A white label web application used by many utilities that allows users to compare the cost of a diverse array of electricity rate plans scalable to any utility company. The costs are calculated based on users unique usage patterns and history.
The success of the project, depended on how clearly we could explain rates to users, so starting off by thinking about the overall content model, helped us craft the final UI. Our final solution had to be scalable to the numerous types of possible rate plans across utilities. Here's my map of all the possible rate structures.
The full list of 19 rates is overwhelming, any way of organizing them helps the user.
Users want to first learn more about the recommended rate.
Users had trouble distinguishing the differences between plans.
Users zoned out with too much text.
Distinction between add-ons and the rate plan is confusing.
The monthly costs table is extremely helpful.
The more specific the questions, the more valuable they think the tool will be.
High level usability results
The following designs highlight the primary states of the product. Keep in mind this is a white label product so the color system is configurable per client.
Use can navigate from the utility website and can quickly see the rate plan that will provide the most savings.
The simulator asks questions that allows the user to see how behavioral changes would change which rate plan is best.